{"title":"Products","description":"","products":[{"product_id":"tan-black-logo-tee","title":"ON IT! Tan  Black OG Logo Tee","description":"\u003cp\u003eWarm sand tone with the ON IT! Surf Co. logo in black — understated and easy to wear, front and back. Island style, everyday ready.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFront chest and full back prints\u003c\/li\u003e\n\u003cli\u003eSoft, comfortable cotton\u003c\/li\u003e\n\u003cli\u003eUnisex fit\u003c\/li\u003e\n\u003cli\u003eSizes S, M, L, XL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ON IT! 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Structured up front, breathable mesh in the back, and an adjustable snap that dials in the fit.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStructured trucker crown with mesh back panels\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli\u003ePink OG circle logo\u003c\/li\u003e\n\u003cli\u003eDesigned in Hawaii by ON IT! Surf Co.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ON IT! Surf Co.","offers":[{"title":"Default Title","offer_id":53390331904294,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1642\/6022\/files\/ZoomImage-8.jpg?v=1782253802"},{"product_id":"dessert-camo-og-orange-logo-hat","title":"ON IT! Dessert Camo OG Orange Logo Hat","description":"\u003cp\u003eSun-faded camo meets a blacked-out OG circle badge and a punch of ON IT! orange. Low-key colors, high-key attitude — built for long days chasing swell.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCamo trucker crown with mesh back panels\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli\u003eOrange OG circle logo\u003c\/li\u003e\n\u003cli\u003eDesigned in Hawaii by ON IT! Surf Co.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ON IT! Surf Co.","offers":[{"title":"Default Title","offer_id":53390331937062,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1642\/6022\/files\/ZoomImage-7.jpg?v=1782253805"},{"product_id":"red-og-logo-hat","title":"ON IT! RED TRUCKER BLACK OG LOGO","description":"\u003cp\u003eGo loud in bold red with the ON IT! Surf Co. logo and Hawaiian island chain front and center. 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(Athletic Heather is 90% \/ 10% airlume combed and ring-spun cotton \/ polyester)\u003cbr\u003e\u003cp\u003e.: 100% airlume combed and ring-spun cotton (fiber content varies for different colors)\u003cbr\u003e.: Medium fabric (6.0 oz\/yd² (170 g\/m²))\u003cbr\u003e.: Relaxed fit\u003cbr\u003e.: Tear-away label\u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":53423989588262,"sku":"33911745298826704620","price":28.9,"currency_code":"USD","in_stock":true},{"title":"S \/ Dark Grey","offer_id":53423989621030,"sku":"22695325356414283381","price":28.9,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":53423989653798,"sku":"11480838874652090218","price":28.9,"currency_code":"USD","in_stock":true},{"title":"M \/ Dark Grey","offer_id":53423989686566,"sku":"22131070116118166598","price":28.9,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":53423989719334,"sku":"15365809401948860311","price":28.9,"currency_code":"USD","in_stock":true},{"title":"L \/ Dark Grey","offer_id":53423989752102,"sku":"58312509919137028224","price":28.9,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":53423989784870,"sku":"32127052943385091670","price":28.9,"currency_code":"USD","in_stock":true},{"title":"XL \/ Dark Grey","offer_id":53423989817638,"sku":"26861704994182411694","price":28.9,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":53423989850406,"sku":"30040819173074411662","price":32.1,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Dark Grey","offer_id":53423989883174,"sku":"60138617966392733045","price":32.1,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":53423989915942,"sku":"49205856637313280235","price":35.28,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Dark Grey","offer_id":53423989948710,"sku":"12493014915127198182","price":35.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1642\/6022\/files\/7590201523376316227_2048.jpg?v=1782856674"},{"product_id":"on-it-surf-co-foam-trucker-hat-black-retro","title":"On It! 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The adjustable snap lets you dial in a confident fit, and the thicker laminated foam gives this trucker a substantial, lived-in presence that pairs easily with board shorts, a well-worn tee, or your go-to beach cruiser.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- High-profile 5-panel, structured foam front with lining\u003cbr\u003e- Breathable polyester mesh back for ventilation\u003cbr\u003e- Pre-curved visor with 8 rows of stitching and matching undervisor\u003cbr\u003e- Adjustable plastic snap for one-size-fits-most fit\u003cbr\u003e- Thicker laminated polyester fabric for durable, substantial feel\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. 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The camo emblem nods to outdoor grit while the relaxed cut keeps movement easy; it feels like a trusted staple you reach for when you want comfort and attitude in one piece.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Dropped shoulders for a relaxed, roomy fit\u003cbr\u003e- Shoulder-to-shoulder self-fabric tape to prevent stretching\u003cbr\u003e- Durable double-needle stitched hems\u003cbr\u003e- Medium-heavy 8.2 oz\/yd² carded cotton (85\/15 cotton\/viscose for heathers)\u003cbr\u003e- Sewn-in label and oversized silhouette\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e","brand":"Printify","offers":[{"title":"Black \/ S","offer_id":53424000500006,"sku":"28072945643203168892","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":53424000532774,"sku":"30874573409953468510","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":53424000565542,"sku":"79612520875771422439","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":53424000598310,"sku":"28997151197701428234","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":53424000631078,"sku":"12664825259040200201","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":53424000663846,"sku":"21406239735650725588","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":53424000696614,"sku":"18406866344485746920","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1642\/6022\/files\/8889851808262250735_2048.jpg?v=1782857471"},{"product_id":"on-it-surf-co-t-shirt-pink-og-logo-tee","title":"ONIT! - PINK OG LOGO T-shirt","description":"Light, bright, and unapologetically energetic — this classic crew tee carries a small front logo and a bold back graphic in a punchy coral-pink. 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The simple silhouette keeps attention on the vintage-inspired lettering and island motif, so the message lands clear whether you’re packing a cooler, checking the swell, or meeting friends for tacos after the session.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% cotton solid colors; medium-weight 180 g\/m² fabric for year-round comfort\u003cbr\u003e- Tubular knit (no side seams) and ribbed collar for clean lines and lasting shape\u003cbr\u003e- Dual printing: DTF for sleeves and neck label, DTG for main prints—crisp, durable graphics\u003cbr\u003e- Classic relaxed fit with tear-away label for comfort and easy wear\u003cbr\u003e- OEKO-TEX® STANDARD 100 certified; ethically sourced US cotton and 2-year EU warranty\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e","brand":"Printify","offers":[{"title":"Sand \/ S","offer_id":53424609034534,"sku":"77504389756418111330","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":53424609067302,"sku":"78258606290314125325","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ S","offer_id":53424609100070,"sku":"77742426669232127928","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ M","offer_id":53424609132838,"sku":"51744268135417520942","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":53424609165606,"sku":"28656599103229144369","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ M","offer_id":53424609198374,"sku":"53419496051839098675","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ L","offer_id":53424609231142,"sku":"14615882608129532177","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":53424609263910,"sku":"25763243060730299995","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":53424609296678,"sku":"88726778206062330320","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ L","offer_id":53424609329446,"sku":"39244604758996604602","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ XL","offer_id":53424609362214,"sku":"61761154232598730967","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":53424609394982,"sku":"32285017435817292596","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ XL","offer_id":53424609427750,"sku":"27216464730096417023","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ 2XL","offer_id":53424609460518,"sku":"12975610025086101679","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":53424609493286,"sku":"22331419904625658294","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ 2XL","offer_id":53424609526054,"sku":"31104326211236652784","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ 3XL","offer_id":53424609558822,"sku":"16755733326193633132","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":53424609591590,"sku":"15246919597322846944","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ 3XL","offer_id":53424609624358,"sku":"19672345489045594106","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ 4XL","offer_id":53424609657126,"sku":"37712878124405354655","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":53424609689894,"sku":"11134188744907037820","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ 4XL","offer_id":53424609722662,"sku":"70558338336793080997","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ 5XL","offer_id":53424609755430,"sku":"25612727144367088873","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 5XL","offer_id":53424609788198,"sku":"94681615371868452729","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ 5XL","offer_id":53424609820966,"sku":"26239752195725686726","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1642\/6022\/files\/17865040681669072875_2048.jpg?v=1782877548"},{"product_id":"on-it-embroidered-flat-bill-hat","title":"ON IT! 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Lightweight cotton twill breaks in over time, collecting stories without losing its form — a companion for long practice runs, studio nights, and weekends when you’re building something that matters.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% cotton twill with a vintage look and comfortable break-in\u003cbr\u003e- Structured five-panel, high-profile shape that holds form\u003cbr\u003e- Flat bill with green undervisor for classic athletic styling\u003cbr\u003e- Sewn eyelets for discreet ventilation\u003cbr\u003e- Adjustable snapback fits head circumferences 21.63\"–23.63\" (55–60 cm)\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e","brand":"Printify","offers":[{"title":"One size \/ Black","offer_id":53424616603942,"sku":"16326319443705384433","price":35.0,"currency_code":"USD","in_stock":true},{"title":"One size \/ Black\/Grey","offer_id":53424616636710,"sku":"31690099253416650760","price":35.0,"currency_code":"USD","in_stock":true},{"title":"One size \/ Black\/Red","offer_id":53424616669478,"sku":"13023313173829535082","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1642\/6022\/files\/10521655775756995352_2048.jpg?v=1782878280"}],"url":"https:\/\/onitsurfco.com\/collections\/main-page.oembed","provider":"ON IT! 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